Brides is an American bi-monthly magazine published by Condé Nast, who purchased the title in 1959. As with many similar bridal magazines, it is designed to be an in-depth resource for brides-to-be, with many photographs and articles on wedding dresses, cakes, ceremonies, receptions, and honeymoons.
The proliferation of wedding magazines, TV programming, and even wedding television networks will tell any bride there are many choices when it comes to wedding planning. But between the wide universe of choices and actually keeping to a budget, many brides feel overwhelmed and under-prepared for the process of planning a wedding.
Wedsimple.com was developed by Westguard Solutions in response to the lack of quality online wedding planning tools and wedding websites. The project started in 2005 with the objective of providing engaged couples an easy to use web based software package that reduces the stress of planning and announcing a wedding.
Westguard Solutions licensed their Wedsimple white label platform to Brides Magazine to provide over 400,000 readers with wedding planning and wedding website planning tools.